dove
America The Beautiful
client
DOVE
OGILVY UK
OGILVY UK
The Brief
For years, Dove has committed to making the beauty industry more equitable through diverse and authentic representations of women. Dove’s new film America the Beautiful sheds light on the current state of the country through powerful images of Black individuals participating in protests across the U.S. As supporters of the Black Lives Matter movement, Dove stands with the Black community in fighting for justice and equity. America will not be beautiful until it’s beautiful for everyone, and Dove has committed to take action to fuel change.
The Ask
Ogilvy came to Bespoke with the knowledge that the team was deeply connected to authentic storytellers. Bespoke was tasked with translating the creative brief and sourcing 6 BIPOC photojournalists, across 4 cities that could tell the story from within their own community.
Additionally, we were required to remotely produce 6 shoots with a 3 day delivery window as the final asset was timely and required immediate distribution -- all while the nation was in the throws of COVID and in isolation.
Additionally, we were required to remotely produce 6 shoots with a 3 day delivery window as the final asset was timely and required immediate distribution -- all while the nation was in the throws of COVID and in isolation.
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AWARDS
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Contributed to
Grand prix
Grand prix
strategy
shortlist
film craft
Special jury prize
Diversity & Inclusion
Silver
Global award
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accolades
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the success
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71%
ad recall
28%
lift in brand differentiation
15%
lift in brand affinity
5
AWARDS
