Nautica
WAVEMAKERS
client
NAUTICA
The Brief
Earth Day is the perfect celebration to highlight Nautica's partnership with Oceana, is the largest international advocacy organization focused solely on ocean conservationa
The Ask
The ideal messenger for this campaign was someone with authority in ocean conservation and a highly engaged social audience.
André Musgrove was brought into Nautica’s Wavemaker Ambassador Program and asked to create social content that resonated with his audience, aligned with his personal mission, and encouraged mission-driven followers to engage with the Earth Day initiative. Additionally, Nautica requested original content to feature on the Wavemaker section of their website.
André Musgrove was brought into Nautica’s Wavemaker Ambassador Program and asked to create social content that resonated with his audience, aligned with his personal mission, and encouraged mission-driven followers to engage with the Earth Day initiative. Additionally, Nautica requested original content to feature on the Wavemaker section of their website.
