Vacheron Constantin

ONE OF NOT MANY
Featuring Conservation Artist Zaria Forman

client
Vacheron Constantin
The Brief
Vacheron Constantin decided to manifest the spirit of "One of Not Many" by working with  talents whose character and creations rise from a never-ending quest for excellence, global diversity, and a sense of innovation and artistry.

These visionaries and devotees are renowned originators in their own fields. They embody the "One of not many" concept.
The Ask
The brand was launching its first female One of Not Many campaign to compliment the Overseas collection.

A committed American artist, explorer and witness to changing landscapes, Zaria Forman, creates majestic pastel works based on some of the world's most remote places.

Through her spirit of discovery and openness to the world, she embodies the Overseas collection alongside Bespoke and National Geographic photographer Cory Richards. Zaria entered a multi-year partnership with Vacheron and has executed on-screen talent, event hosting, and one-of-a-kind fine art gallery openings in support of Vacheron Constantin's One of Not Many campaign.
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the Press

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The quest for excellence and a taste for adventure, passion and innovation, elegance and tradition, art and culture in all their forms have characterised the spirit of our Maison since its founding in 1755.

This visionary, sensitive and demanding outlook is reflected in Zaria Forman's artistic approach and territory of expression. She is a socially committed artist keenly aware that art conveys emotions and eager to share Beauty with the public.
Vacheron constantin
Louis Ferla, CEO (previous)